MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
The act of establishing the accuracy and authenticity of entries in the account books iscalled ………… |
| A. | checking |
| B. | vouching |
| C. | balancing |
| Answer» C. balancing | |
| 2. |
A ………….. is documentary evidence in support of a transaction in the Books ofaccount |
| A. | bill |
| B. | voucher |
| C. | file |
| D. | ledger |
| Answer» C. file | |
| 3. |
The Society which requires no help from official and non-official staff for its working(excepting annual audit) comes under…………….. |
| A. | ‘b’ class |
| B. | ‘a’ class |
| C. | ‘c’ class |
| D. | ‘d’ class |
| Answer» C. ‘c’ class | |
| 4. |
An…………………………… Society does not want any supervision from the Unionor Central Banks. |
| A. | ‘b’ class |
| B. | ‘a’ class |
| C. | ‘c’ class |
| D. | ‘d’ class |
| Answer» C. ‘c’ class | |
| 5. |
Societies the overdues of which exceed 40% and which are moribund are to beclassified as ……………….. |
| A. | a |
| B. | b |
| C. | c |
| D. | d |
| Answer» E. | |
| 6. |
The overdues in a……………… Class Society should not be above 25%. |
| A. | a |
| B. | b |
| C. | c |
| D. | d |
| Answer» C. c | |
| 7. |
In ……………………….. Central Banks, the arrears under principal should notexceed 20% of demand and arrears under interest should not exceed 5% of the demand. |
| A. | ‘b’ class |
| B. | ‘a’ class |
| C. | ‘c’ class |
| D. | ‘d’ class |
| Answer» C. ‘c’ class | |
| 8. |
In ………………………. Central Banks, the arrears under principal may exceed 20%but should not exceed 40% of the demand. There may be interest overdues but it should not exceed 10% of the demand. |
| A. | ‘b’ class |
| B. | ‘a’ class |
| C. | ‘c’ class |
| D. | ‘d’ class |
| Answer» B. ‘a’ class | |
| 9. |
The overdues in a ‘B’ Class Society should not be above…………. |
| A. | 10% |
| B. | 30% |
| C. | 25% |
| D. | 50% |
| Answer» D. 50% | |
| 10. |
In ………………………………..Central Banks, the overdues under principal exceed 60%of the demand and under interest exceed 15% of the demand. |
| A. | ‘b’ class |
| B. | ‘a’ class |
| C. | ‘c’ class |
| D. | ‘d’ class |
| Answer» E. | |
| 11. |
What elements are included in direct cost ? |
| A. | Media bills |
| B. | Maintenance cost |
| C. | Electricity bills |
| D. | Office rent |
| Answer» B. Maintenance cost | |
| 12. |
What is the most important feature in post prodcution process ? |
| A. | Editing |
| B. | Talent arrangements |
| C. | Bidding |
| D. | Casting |
| Answer» B. Talent arrangements | |
| 13. |
Who developed the AIDA model ? |
| A. | David Ogilvy |
| B. | James Walter |
| C. | B. Palmer |
| D. | Elmo Levis |
| Answer» E. | |
| 14. |
What are the important steps in postproduction process ? |
| A. | Location |
| B. | Editing |
| C. | Night shoots |
| D. | Bidding |
| Answer» C. Night shoots | |
| 15. |
How are the various elements of TV commercial brought together ? |
| A. | Bay Layout |
| B. | In a script |
| C. | By colouring |
| D. | By designing |
| Answer» C. By colouring | |
| 16. |
Marketing audit is conducted to analyse which factors ? |
| A. | SWOT analysis |
| B. | Likes and dislikes of consumers |
| C. | Market opportunity analysis |
| D. | Internal environment analysis |
| Answer» C. Market opportunity analysis | |
| 17. |
What is consequence in means-end chain ? |
| A. | Advertising brands |
| B. | Benefits consumer receive |
| C. | Features |
| D. | Beliefs |
| Answer» C. Features | |
| 18. |
To whom are marketing efforts directed in pull strategy ? |
| A. | Consumer |
| B. | Client |
| C. | Manufacturer |
| D. | Retailer and dealer |
| Answer» B. Client | |
| 19. |
What element is important in conviction stage of buying behavior ? |
| A. | To create awareness in minds of people |
| B. | To deal with emotional appeal |
| C. | To finally buy the product |
| D. | To get knowledge about product |
| Answer» D. To get knowledge about product | |
| 20. |
What is the last step in account planning process ? |
| A. | Pre-testing |
| B. | Market research |
| C. | Tracking the ad performance |
| D. | Communication |
| Answer» D. Communication | |
| 21. |
What kind of services are provided by agency ? |
| A. | Creating message |
| B. | Communication |
| C. | Brand building |
| D. | Outdoor publicity |
| Answer» D. Outdoor publicity | |
| 22. |
In GAP model the gap between consumer expectation and management perception occur due to? |
| A. | Role conflict |
| B. | Over promising |
| C. | Lack of Market Research |
| D. | Lack of team spirit |
| Answer» D. Lack of team spirit | |
| 23. |
In digital advertising how to convey display advertising ? |
| A. | SEM |
| B. | SEO |
| C. | HTML |
| D. | Using text and logos |
| Answer» E. | |
| 24. |
What attributes are important to be account planner along with being open minded ? |
| A. | Leadership Quality |
| B. | Research skills |
| C. | Marketing skills |
| D. | Pitching skills |
| Answer» B. Research skills | |
| 25. |
In which year did the concept of Mega agency start ? |
| A. | 1980 |
| B. | 1982 |
| C. | 1983 |
| D. | 1985 |
| Answer» B. 1982 | |
| 26. |
In client-agency relationship what is pre-relationship stage ? |
| A. | Setting rule |
| B. | Period after hiring agency |
| C. | Period before hiring agency |
| D. | Reality test |
| Answer» D. Reality test | |
| 27. |
What is the problem in service industry ? |
| A. | Touching product |
| B. | Tasting product |
| C. | Tangibility |
| D. | Standardization |
| Answer» E. | |
| 28. |
What elements are included in marketing strategy ? |
| A. | Repositioning |
| B. | Positioning |
| C. | Pricing strategies |
| D. | Targeting |
| Answer» D. Targeting | |
| 29. |
On what basis market feasibility study is done ? |
| A. | Based on project cost |
| B. | Future demand |
| C. | Based on competition |
| D. | Based on investment |
| Answer» C. Based on competition | |
| 30. |
What should be included in marketing brief ? |
| A. | SWOT analysis |
| B. | Market analysis |
| C. | Marketing brief objectives |
| D. | Likes and dislikes of consumers |
| Answer» D. Likes and dislikes of consumers | |
| 31. |
How to develop your business with new clients ? |
| A. | Advertising |
| B. | By enhancing Image and reputation |
| C. | Word of mouth publicity |
| D. | Using marketing skills |
| Answer» C. Word of mouth publicity | |
| 32. |
Why is marketing audit conducted ? |
| A. | For target market |
| B. | To execute plan |
| C. | To do SWOT analysis |
| D. | To understand demand in market |
| Answer» E. | |
| 33. |
Who started first Advertising Agency ? |
| A. | David Ogilvy |
| B. | B.Palmer |
| C. | Thomas J Barratt |
| D. | Edward Bernays |
| Answer» C. Thomas J Barratt | |
| 34. |
Television is suited to which advertising appeal ? |
| A. | Only rational appeal |
| B. | Ony emotional appeal |
| C. | Both rational and emotional appeal |
| D. | Comedy appeal |
| Answer» D. Comedy appeal | |
| 35. |
What are the different functions which advertising agency performs ? |
| A. | Attracting clients |
| B. | Economic growth |
| C. | Gaining clients |
| D. | SWOT Analysis |
| Answer» B. Economic growth | |
| 36. |
Postitive aspects of advertising are: |
| A. | Development of society& growth of |
| B. | Employment |
| C. | Gives Choices to buyers with self |
| D. | All of the above |
| Answer» E. | |
| 37. |
Advertising for which product is not allowed: |
| A. | Liquor |
| B. | Washing Powder |
| C. | Cigarette |
| D. | Both A & C |
| Answer» E. | |
| 38. |
What deals with the specification of the actual good or service and how it relates to the target |
| A. | Price aspect |
| B. | Product aspect |
| C. | Promotion aspect |
| D. | Planning aspect |
| Answer» C. Promotion aspect | |
| 39. |
"A lot can happen over coffee", is tagline of: |
| A. | Cafe Coffee Day |
| B. | Starbucks |
| C. | Barista |
| D. | None of the above |
| Answer» B. Starbucks | |
| 40. |
Which is consider to be the paid from? |
| A. | Advertising |
| B. | Public Relation |
| C. | Propagnda |
| D. | Pitching |
| Answer» B. Public Relation | |
| 41. |
The term brand equity refers to: |
| A. | The value attached to the brand |
| B. | The financial value of a company\s brand |
| C. | It\s level of popularity |
| D. | All of above |
| Answer» E. | |
| 42. |
A strong brand commands |
| A. | Intense consumer loyalty |
| B. | Intense employer loyalty |
| C. | Intense employee loyalty |
| D. | None of the above |
| Answer» B. Intense employer loyalty | |
| 43. |
What are the elements of copywriting advertising? |
| A. | Heading |
| B. | Slogans |
| C. | Taglines |
| D. | All of the above |
| Answer» E. | |
| 44. |
The most popular form of advertising and it reaches to masses: |
| A. | Socail media |
| B. | |
| C. | Radio |
| D. | |
| Answer» E. | |
| 45. |
When the promotional mix for a product is affected by the path the product takes from the |
| A. | Consumers |
| B. | Life cycle |
| C. | Market |
| D. | Distribution Channel |
| Answer» D. Distribution Channel | |
| 46. |
Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be |
| A. | Brand growth |
| B. | Brand extension |
| C. | Branding |
| D. | Brand level |
| Answer» C. Branding | |
| 47. |
Promotion Mix includes Sales Promotion, Personal Selling, Advertising and? |
| A. | Marketing |
| B. | Sales |
| C. | Publicity |
| D. | None of the above |
| Answer» D. None of the above | |
| 48. |
Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P |
| A. | Purpose |
| B. | Place |
| C. | Promotion |
| D. | Plan |
| Answer» C. Promotion | |
| 49. |
Advertisement is a type of |
| A. | Outdoor marketing |
| B. | Indirect marketing |
| C. | Transaction marketing |
| D. | Relationship marketing |
| Answer» C. Transaction marketing | |
| 50. |
position or identify itself or its product. |
| A. | Identity |
| B. | Image |
| C. | Presence |
| D. | above |
| Answer» B. Image | |