MCQOPTIONS
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MCQOPTIONS
This section includes 3653 Mcqs, each offering curated multiple-choice questions to sharpen your Banking And Financial Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 3401. |
Which card is a new card payment scheme launched by NPCI? |
| A. | Maestro card |
| B. | Visa Card |
| C. | Master Card |
| D. | RuPay |
| Answer» E. | |
| 3402. |
Which of the following statements about Bharat QR code is not correct? (i) It is a quick response (QR) code mandated by the government to enable digital payments without card swiping machines. (ii) It works as a common interface for RuPay cards, MasterCard, Visa and American Express. (iii) It provides a solution to the largely closed QR code-based acceptance systems. (iv) As a customer, you can do it with even a basic phone. |
| A. | (i) & (ii) |
| B. | (iii) & (iv) |
| C. | only (ii) |
| D. | only (iv) |
| Answer» E. | |
| 3403. |
The long term objective of marketing is- [SBI 2015] |
| A. | Customer satisfaction |
| B. | Profit maximization |
| C. | Cost cutting |
| D. | Profit maximization with customer satisfaction |
| Answer» E. | |
| 3404. |
In Marketing Mix 4 P's Imply - [SBI 2015] |
| A. | Product, Price, Place, Promotion |
| B. | Product, Price, Policy, Place |
| C. | Place, People, Product, Promotion |
| D. | All of the above |
| Answer» B. Product, Price, Policy, Place | |
| 3405. |
A marketing technique where marketer plays a specific role in a particular segment is called - [SBI 2015] |
| A. | Mass Marketing |
| B. | Niche marketing |
| C. | Strategic Marketing |
| D. | Communication Marketing |
| Answer» C. Strategic Marketing | |
| 3406. |
Which of the following factors are the most popular bases for segmenting customer groups. [SBI 2015] |
| A. | Geographic |
| B. | Demographic |
| C. | Psychographic |
| D. | Behavcoral |
| Answer» C. Psychographic | |
| 3407. |
The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____. [SBI 2015] |
| A. | Mass Marketing |
| B. | Market segmentation |
| C. | Market targeting |
| D. | Market positioning |
| Answer» D. Market positioning | |
| 3408. |
Which of the following is not correct with regard to marketing? [SBI 2015] |
| A. | Marketing is management function |
| B. | Marketing is a philosophy |
| C. | Marketing is not related to business activity alone |
| D. | Marketing means selling. |
| Answer» E. | |
| 3409. |
Meaning of Buyer Resistance in marketing is [SBI 2014] |
| A. | Exchange of products |
| B. | Fight between buyer and seller |
| C. | Buyer retracting the sale |
| D. | Buyer's hesitation in buying the product |
| Answer» E. | |
| 3410. |
A 'Push' marketing strategy necessitates [SBI 2014] |
| A. | Good pushing strength |
| B. | Lengthy talks |
| C. | Collective effort |
| D. | Aggressive marketing |
| Answer» D. Aggressive marketing | |
| 3411. |
The systematic gathering, recording and analyzing of data with respect to a particular market is known as: [SBI 2012] |
| A. | Market Share |
| B. | Market Segmentation |
| C. | Market Profile |
| D. | Market Research |
| Answer» E. | |
| 3412. |
Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as: [SBI 2012] |
| A. | Sampling |
| B. | Segmentation |
| C. | Segregation |
| D. | Test marketing |
| Answer» E. | |
| 3413. |
A situation in which consumer purchases are unplanned is called: [SBI 2012] |
| A. | Latent demand |
| B. | Impulse buying |
| C. | Irregular demand |
| D. | Unwholesome buying |
| Answer» C. Irregular demand | |
| 3414. |
The modern marketing concept asserts that 'marketing' starts with the product idea and ends with: [SBI 2012] |
| A. | Production of Quality Product |
| B. | Advertisement Campaign |
| C. | Customer Satisfaction |
| D. | Sale of the Product |
| Answer» D. Sale of the Product | |
| 3415. |
The performance of a sales person depends on ____ [SBI 2012] |
| A. | Ability and willingness of the sales person |
| B. | Incentives paid |
| C. | Size of the sales team |
| D. | Team leader's attitude |
| Answer» B. Incentives paid | |
| 3416. |
Digital Marketing is similar to [SBI 2011] |
| A. | online marketing |
| B. | cold calling |
| C. | web designing |
| D. | market fore-cast |
| Answer» B. cold calling | |
| 3417. |
Online Marketing is mostly useful for marketing of [SBI 2011] |
| A. | saving accounts |
| B. | credit cards |
| C. | home loans |
| D. | NRI deposits |
| Answer» D. NRI deposits | |
| 3418. |
Market share can be increased by [SBI 2011] |
| A. | increasing the number of sales persons |
| B. | increasing the sales volume |
| C. | increasing the products |
| D. | increasing production |
| Answer» C. increasing the products | |
| 3419. |
Market Segmentation can be defined as [SBI 2013] |
| A. | Segment, Target, Price |
| B. | Sales, Target, Product |
| C. | Segment, Target, Position |
| D. | Sales, Time, Product |
| Answer» E. | |
| 3420. |
A marketing technique where marketer plays a specific role in a particular segment is called [SBI 2013] |
| A. | Mass Marketing |
| B. | Niche Marketing |
| C. | Strategic Marketing |
| D. | Communication Marketing |
| Answer» D. Communication Marketing | |
| 3421. |
Aggressive Marketing is necessitated due to _______. (SBI2010) |
| A. | globalisation |
| B. | increased competition |
| C. | increased production |
| D. | increased job opportunities |
| Answer» C. increased production | |
| 3422. |
e-Marketing is same as ________. (SBI 2010) |
| A. | virtual marketing |
| B. | digital marketing |
| C. | real time marketing |
| D. | All of these |
| Answer» D. All of these | |
| 3423. |
Market segmentation can be resorted to by dividing the target group as per ________. [SBI 2013] |
| A. | Income levels of customers |
| B. | Age of the employees |
| C. | Needs of the sales persons |
| D. | Marketing skills of the employees |
| Answer» E. | |
| 3424. |
Market-driven strategies include [SBI 2011] |
| A. | Identifying problems |
| B. | Planning marketing tactics of peers |
| C. | Positioning the Organisation and its brands in the marketplace |
| D. | Internal marketing |
| Answer» D. Internal marketing | |
| 3425. |
Service Marketing is the same as [SBI 2011] |
| A. | Internet Marketing |
| B. | Telemarketing |
| C. | Internal Marketing |
| D. | Relationship Marketing |
| Answer» D. Relationship Marketing | |
| 3426. |
A Market Plan is [SBI2011] |
| A. | Performance Appraisal of marketing staff |
| B. | Company Prospectus |
| C. | Documented marketing strategies |
| D. | Business targets |
| Answer» D. Business targets | |
| 3427. |
Generation of sales leads can be improved by [SBI 2011] |
| A. | Being very talkative |
| B. | Increasing personal and professional contacts |
| C. | Being passive |
| D. | Engaging Recovery Agents |
| Answer» C. Being passive | |
| 3428. |
The key challenge to market-driven strategy is [SBI 2011] |
| A. | Selling maximum products |
| B. | Employing maximum DSAs |
| C. | Delivering superior value to customers |
| D. | Being rigid to changes |
| Answer» D. Being rigid to changes | |
| 3429. |
Online Marketing is the function of which of the following? [SBI 2011] |
| A. | Purchase Section |
| B. | Production Department |
| C. | IT Department |
| D. | Designs Section |
| Answer» B. Production Department | |
| 3430. |
Selling is___. [SBI2011] |
| A. | different from Marketing |
| B. | a sub-function of marketing |
| C. | same as Marketing |
| D. | more than Marketing |
| Answer» C. same as Marketing | |
| 3431. |
Market Research is useful for ____. (SBI 2010) |
| A. | deciding proper marketing strategies |
| B. | All agriculturists |
| C. | choosing the right products |
| D. | choosing the sales persons |
| Answer» B. All agriculturists | |
| 3432. |
The target market for Debit Cards is ______. (IBPS 2013) |
| A. | All existing account-holders |
| B. | All agriculturists |
| C. | All DSAs |
| D. | All outsourced agents |
| Answer» B. All agriculturists | |
| 3433. |
Which of the following is/are associated with the challenges in the bank marketing in India? |
| A. | Technological advancement |
| B. | Transformation of human capital |
| C. | Rural banking |
| D. | All of the above |
| Answer» E. | |
| 3434. |
Which of the following is not a feature of bank marketing in the post-liberalization period? |
| A. | Customer-oriented |
| B. | Technology based |
| C. | Inward looking orientation |
| D. | All of the above |
| Answer» D. All of the above | |
| 3435. |
Which of the following statements is/are correct regarding bank marketing? I. Group-wise segmentation was launched by SBI to understand the specific needs of groups of customers. II. Post liberalisation period saw 3teep growth in competition in the banking sector. III. Aggressive marketing and technological innovation helped public banks create better marketing niche than private banks. |
| A. | I only |
| B. | I and II |
| C. | I, II and III |
| D. | II and III |
| Answer» C. I, II and III | |
| 3436. |
Which of the following Indian banks for the first time introduced the concept of bank marketing in India? |
| A. | HDFC Bank |
| B. | SBI |
| C. | ICICI |
| D. | UCO Bank |
| Answer» C. ICICI | |
| 3437. |
Which of the following functions is/are performed for making bank marketing strategies? |
| A. | Analysis of customer behaviour |
| B. | Opening more bank branches |
| C. | Conducting market research |
| D. | Both [a] and [c] |
| Answer» E. | |
| 3438. |
Which of the following is/are the features of bank marketing? |
| A. | Intangibility |
| B. | Inseparability |
| C. | Perishability |
| D. | All of the above |
| Answer» E. | |
| 3439. |
Which of the following statements is/are true? I. Structure is the formal arrangements of people's roles and relationship so as to achieve corporate and marketing objectives. II. Organisational structure is the collection of beliefs, expectations and values shared by employees. III. Functional organisations are divided into specialised marketing functions such as advertising, selling and marketing research. |
| A. | I and II |
| B. | II and III |
| C. | I, II and III |
| D. | II only |
| Answer» D. II only | |
| 3440. |
Buying situations may be caused by |
| A. | awareness about competing brands in a product group |
| B. | customer has a decision criteria |
| C. | customer is able to evaluate and decide on his choice |
| D. | All of the above |
| Answer» E. | |
| 3441. |
Which of the following is the centre point of bank marketing? |
| A. | Interest |
| B. | Loan |
| C. | Potential customer |
| D. | All of the above |
| Answer» D. All of the above | |
| 3442. |
The method of sending promotional items to clients is called |
| A. | concentrated marketing |
| B. | differentiated marketing |
| C. | bench marketing |
| D. | drip marketing |
| Answer» E. | |
| 3443. |
Banking services market is segmented based on |
| A. | density and customers |
| B. | customer and products |
| C. | products and density |
| D. | geography and products |
| Answer» B. customer and products | |
| 3444. |
Planned-cost service means |
| A. | costly products |
| B. | extra profit on the same cost |
| C. | extra work by seller |
| D. | All of the above |
| Answer» C. extra work by seller | |
| 3445. |
Market space means |
| A. | Road shows |
| B. | Place where goods are sold |
| C. | Scope available for selling |
| D. | Competition |
| Answer» D. Competition | |
| 3446. |
Which of the following statements is/are correct about aggressive marketing? |
| A. | Majority of bank personnel opposed aggressive marketing in banking in the context of financial and banking crisis in the developed countries. |
| B. | Banks are aggressively marketing high cost credit intended to boost their fee income at the expense of the most vulnerable consumers. |
| C. | All of the above |
| D. | None of these |
| Answer» E. | |
| 3447. |
The aim of aggressive bank marketing is |
| A. | mobilising deposits at higher rates of interest |
| B. | giving discounts to customers |
| C. | giving loans at lower interest rate |
| D. | both [a] and [b] |
| Answer» B. giving discounts to customers | |
| 3448. |
The segmentation of market based on the gender of the customers is a type of |
| A. | demographic segmentation |
| B. | lifestyle segmentation |
| C. | price segmentation |
| D. | geographic segmentation |
| Answer» B. lifestyle segmentation | |
| 3449. |
Which of the following statements is/are correct about public relations in banking? I. It is a one-way communication system to develop mutual understanding between a bank and a customer. II. It is in the form of a press release, newspapers and banking magazines or financial news. |
| A. | I only |
| B. | II only |
| C. | Both [a] and [b] |
| D. | All of the above |
| Answer» D. All of the above | |
| 3450. |
Mutual funds can be considered as |
| A. | financial insurance |
| B. | financial intermediaries |
| C. | cheque |
| D. | draft |
| Answer» C. cheque | |