MCQOPTIONS
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MCQOPTIONS
This section includes 10 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
What are the goals that marketers should strive for in email marketing? |
| A. | Spend less time on email marketing. |
| B. | Increase spam rates. |
| C. | Decrease deliverability rates |
| D. | Increase open rates and click rates. |
| E. | |
| Answer» E. | |
| 2. |
What is a best practice for sending an email communication from a brand? |
| A. | Including only the employee name. |
| B. | Including employee's first name. |
| C. | Sending from multiple employee accounts. |
| D. | Identifying the brand name. |
| Answer» E. | |
| 3. |
What are the goals that marketers should strive for in email marketing? |
| A. | Spend less time on email marketing. |
| B. | Increase open rates and click rates. |
| C. | Increase spam rates. |
| D. | Decrease deliverability rates. |
| Answer» C. Increase spam rates. | |
| 4. |
Open rates are more influenced by _____. |
| A. | Industry |
| B. | Word choice |
| C. | Personalization |
| D. | The day email is sent |
| Answer» D. The day email is sent | |
| 5. |
Emails containing videos have higher open rates and click through rates. |
| A. | TRUE |
| B. | FALSE |
| C. | Can be true or false |
| D. | Can not say |
| Answer» B. FALSE | |
| 6. |
A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate? |
| A. | Word length and frequency |
| B. | Specific recipients and personalized message |
| C. | List size and offer |
| D. | Targeted industry and the day of the week |
| Answer» C. List size and offer | |
| 7. |
How important is consistency in branding and subject lines? |
| A. | The email becomes an extension of the brand and the format becomes recognizable. |
| B. | Everything needs to be the same. |
| C. | It isn't important. |
| D. | Subject lines can be ignored. |
| Answer» B. Everything needs to be the same. | |
| 8. |
Using white space around an object will: |
| A. | Waste space that could be used for marketing |
| B. | Decrease readability |
| C. | Enhance the object and draw attention to it |
| D. | Make a border |
| Answer» D. Make a border | |
| 9. |
In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? |
| A. | People open emails on smartphones more than any other device. |
| B. | Responsive design means designing for iPhones. |
| C. | People open emails multiple times on a variety of devices. So, the email needs to render properly regardless. |
| D. | Responsive design means mobile-first thinking. |
| Answer» D. Responsive design means mobile-first thinking. | |
| 10. |
In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? |
| A. | It is a cheap marketing tool. |
| B. | It generates more ROI than other marketing channels. |
| C. | People like emails. |
| D. | Email can be integrated into social media. |
| Answer» C. People like emails. | |