MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 9 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
What is an ad group? |
| A. | An ad group is a collection of related keywords and ads. |
| B. | An ad group is a collection of related ads. |
| C. | An ad group is a collection of related campaign settings and ads. |
| D. | An ad group is a library of your ads grouped by category. |
| E. | |
| Answer» B. An ad group is a collection of related ads. | |
| 2. |
What are the two types of targeting that can be done with PPC advertising? |
| A. | Reaching people by demography and reaching people by interest |
| B. | Reaching new prospects and reaching prior visitors (Remarketing) |
| C. | Reaching people who search and people who visit websites |
| D. | Reaching people through Retargeting and reaching people through Remarketing |
| Answer» C. Reaching people who search and people who visit websites | |
| 3. |
Location is a unique feature of Mobile Marketing because ____________. |
| A. | It enables brands to hyper-target their customers. |
| B. | It allows you to customize the marketing messages to suit the needs of users of a particular location. |
| C. | It allows you to personalize your marketing messages to the mobile user in a particular location. |
| D. | You can run different campaigns based on the location of the mobile user. |
| Answer» C. It allows you to personalize your marketing messages to the mobile user in a particular location. | |
| 4. |
What makes the mobile phone the ultimate brand engagement platform? |
| A. | The mobile phone allows for targeted messages, advertising and apps to drive engagement. |
| B. | The mobile phone enables businesses to use apps to drive engagement. |
| C. | The mobile phone allows SMS, Messaging and Social Media to drive engagement. |
| D. | The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement. |
| Answer» E. | |
| 5. |
Why did Internet Service providers clamp down on personal emails being used for mailing purposes? |
| A. | Because it would use excessive server resources |
| B. | Because they couldn't check who was opening the email |
| C. | Because it would slow down the network |
| D. | Because it was against the email user guidelines |
| Answer» B. Because they couldn't check who was opening the email | |
| 6. |
How would you describe what multi-channel attribution does? |
| A. | Gives the conversion credit to the first click |
| B. | Assigns equal percentages for conversions to every step |
| C. | Accredits deserving touch points along the conversion journey |
| D. | Gives the conversion credit to the last click |
| Answer» D. Gives the conversion credit to the last click | |
| 7. |
What are the key considerations for people in sales while they use social media for selling (Social Selling)? |
| A. | Check if their clients are on social media and then connect with them on the relevant social networks |
| B. | Avoid using social media to sell |
| C. | Build their professional brand and then position themselves as subject matter experts in their field to build credibility |
| D. | Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts |
| Answer» D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts | |
| 8. |
Which one of these statements is correct? |
| A. | There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. |
| B. | 98% of marketers affirm that offline and online marketing are merging |
| C. | Online marketing professionals are paid 50% less than marketing professionals. |
| D. | Around 25% of the global population is now on the Internet. |
| Answer» C. Online marketing professionals are paid 50% less than marketing professionals. | |
| 9. |
The 4Ps of marketing as defined by Philip Kottler are: |
| A. | Price, Product, Place, and Promotion |
| B. | Price, Performance, Place, and Promotion |
| C. | Price, Product, Place, and Positioning |
| D. | PR, Product, Place, and Person |
| Answer» B. Price, Performance, Place, and Promotion | |