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This section includes 14 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
___________ help in providing the user the gist of what is the article about. |
| A. | Meta Description |
| B. | Meta tags |
| C. | Meta Description or Meta tags |
| D. | None of the above |
| E. | |
| Answer» D. None of the above | |
| 2. |
The ________ plays a major role in better content creation. |
| A. | icon |
| B. | keyword |
| C. | description |
| D. | viewport |
| Answer» C. description | |
| 3. |
Up to ______ of online experiences happening to people usually begin by using a search engine. |
| A. | 0.85 |
| B. | 0.9 |
| C. | 0.93 |
| D. | 0.97 |
| Answer» D. 0.97 | |
| 4. |
Digital marketing is becoming very popular due to the? |
| A. | increase in internet users |
| B. | increase in mobile phone users |
| C. | increase in digital content consumption |
| D. | All of the above |
| Answer» E. | |
| 5. |
Digital Marketing has been around us since the very beginning. It started in the year ________. |
| A. | 1980 |
| B. | 2000 |
| C. | 1995 |
| D. | 1990 |
| Answer» E. | |
| 6. |
This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: |
| A. | Direct Marketing |
| B. | interactive marketing |
| C. | Electronic marketing |
| D. | internet marketing |
| Answer» D. internet marketing | |
| 7. |
A website`s front - or home page should include_____________ |
| A. | A lengthy description of the organization |
| B. | Logos depicting awards the site`s designers have received |
| C. | Links to other websites |
| D. | None of the above |
| Answer» E. | |
| 8. |
Digital marketing includes_____________. |
| A. | voice broadcast |
| B. | podcasting |
| C. | RSA |
| D. | Both A and B |
| Answer» E. | |
| 9. |
In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: |
| A. | Web 2.0. |
| B. | Web 3.0. |
| C. | Web 1.0. |
| D. | Web 3.0. |
| Answer» D. Web 3.0. | |
| 10. |
Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: |
| A. | Direct Marketing |
| B. | Eectronic marketing |
| C. | Interactive Marketing |
| D. | Indirect Marketing |
| Answer» D. Indirect Marketing | |
| 11. |
How many main pillars of digital marketing? |
| A. | 2 |
| B. | 4 |
| C. | 3 |
| D. | 5 |
| Answer» B. 4 | |
| 12. |
Which of the following is not a traditional forms of digital marketing? |
| A. | radio |
| B. | TV |
| C. | billboard |
| D. | All of the above |
| Answer» E. | |
| 13. |
Which of the following is a type of digital marketing activity? |
| A. | Email marketing. |
| B. | Social web marketing. |
| C. | Viral marketing. |
| D. | All of the above |
| Answer» E. | |
| 14. |
Digital marketing is often referred to as___________. |
| A. | online marketing |
| B. | internet marketing |
| C. | web marketing |
| D. | All of the above |
| Answer» E. | |