 
			 
			MCQOPTIONS
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				This section includes 14 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. | ___________ help in providing the user the gist of what is the article about. | 
| A. | Meta Description | 
| B. | Meta tags | 
| C. | Meta Description or Meta tags | 
| D. | None of the above | 
| E. | |
| Answer» D. None of the above | |
| 2. | The ________ plays a major role in better content creation. | 
| A. | icon | 
| B. | keyword | 
| C. | description | 
| D. | viewport | 
| Answer» C. description | |
| 3. | Up to ______ of online experiences happening to people usually begin by using a search engine. | 
| A. | 0.85 | 
| B. | 0.9 | 
| C. | 0.93 | 
| D. | 0.97 | 
| Answer» D. 0.97 | |
| 4. | Digital marketing is becoming very popular due to the? | 
| A. | increase in internet users | 
| B. | increase in mobile phone users | 
| C. | increase in digital content consumption | 
| D. | All of the above | 
| Answer» E. | |
| 5. | Digital Marketing has been around us since the very beginning. It started in the year ________. | 
| A. | 1980 | 
| B. | 2000 | 
| C. | 1995 | 
| D. | 1990 | 
| Answer» E. | |
| 6. | This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: | 
| A. | Direct Marketing | 
| B. | interactive marketing | 
| C. | Electronic marketing | 
| D. | internet marketing | 
| Answer» D. internet marketing | |
| 7. | A website`s front - or home page should include_____________ | 
| A. | A lengthy description of the organization | 
| B. | Logos depicting awards the site`s designers have received | 
| C. | Links to other websites | 
| D. | None of the above | 
| Answer» E. | |
| 8. | Digital marketing includes_____________. | 
| A. | voice broadcast | 
| B. | podcasting | 
| C. | RSA | 
| D. | Both A and B | 
| Answer» E. | |
| 9. | In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: | 
| A. | Web 2.0. | 
| B. | Web 3.0. | 
| C. | Web 1.0. | 
| D. | Web 3.0. | 
| Answer» D. Web 3.0. | |
| 10. | Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: | 
| A. | Direct Marketing | 
| B. | Eectronic marketing | 
| C. | Interactive Marketing | 
| D. | Indirect Marketing | 
| Answer» D. Indirect Marketing | |
| 11. | How many main pillars of digital marketing? | 
| A. | 2 | 
| B. | 4 | 
| C. | 3 | 
| D. | 5 | 
| Answer» B. 4 | |
| 12. | Which of the following is not a traditional forms of digital marketing? | 
| A. | radio | 
| B. | TV | 
| C. | billboard | 
| D. | All of the above | 
| Answer» E. | |
| 13. | Which of the following is a type of digital marketing activity? | 
| A. | Email marketing. | 
| B. | Social web marketing. | 
| C. | Viral marketing. | 
| D. | All of the above | 
| Answer» E. | |
| 14. | Digital marketing is often referred to as___________. | 
| A. | online marketing | 
| B. | internet marketing | 
| C. | web marketing | 
| D. | All of the above | 
| Answer» E. | |