MCQOPTIONS
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MCQOPTIONS
This section includes 150 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
____________classified by decoding, feedback, encoding and response aretogether in communication process. |
| A. | communication tools |
| B. | communication channels |
| C. | communication parties |
| D. | communication function |
| Answer» E. | |
| 2. |
--------- defines what the the brand thinks about the consumer, as per the consumer |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand manage |
| Answer» B. Brand positioning | |
| 3. |
Digital branding, in general need to have the consumer- specific orientationaddressed to consumers in a ______________ context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» E. | |
| 4. |
Which type deals with auction? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» E. | |
| 5. |
________ markets are made up of members of the distribution chain |
| A. | Consumer |
| B. | Business-to-business (industrial |
| C. | Institutional |
| D. | Channel |
| Answer» E. | |
| 6. |
Site designing for mobile is very similar to the web. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not |
| Answer» C. May be | |
| 7. |
Which way of consumers feel or perceive towards an actual product or potentialmarket offering |
| A. | sales concept |
| B. | product images |
| C. | product idea |
| D. | customer management |
| Answer» C. product idea | |
| 8. |
By bulk buying of items, One aim of e-procurement is to increase savings |
| A. | right quantity. |
| B. | right thing. |
| C. | right quality. |
| D. | right price. |
| Answer» B. right thing. | |
| 9. |
________ is the new content management tool for SWEET ? |
| A. | Sitecore |
| B. | CMS Lite |
| C. | Sharepoint |
| D. | none |
| Answer» B. CMS Lite | |
| 10. |
Which production is related to procurement? |
| A. | Office supplies. |
| B. | Raw materials. |
| C. | Information systems. |
| D. | Furniture. |
| Answer» C. Information systems. | |
| 11. |
Which, if any, ofthe following types of ads are people most willing to tolerate? |
| A. | pop‐under ad |
| B. | pop‐up ad |
| C. | banner ad |
| D. | none of the above |
| Answer» E. | |
| 12. |
A..........is a detailed version of the idea stated in meaningful consumer terms |
| A. | product concept |
| B. | product idea |
| C. | product feature |
| D. | product image |
| Answer» B. product idea | |
| 13. |
select an appropriate definition of want . |
| A. | consumer needs |
| B. | needs backed by buying power |
| C. | needs directed to the product |
| D. | basic human requirements |
| Answer» D. basic human requirements | |
| 14. |
which triggers positive or negative emotions leads to purchase motivation |
| A. | emotional appeal |
| B. | rational appeal |
| C. | moral appeal |
| D. | irrational appeal |
| Answer» B. rational appeal | |
| 15. |
Real-time bidding is a form of programmatic buying |
| A. | True |
| B. | False |
| C. | Partially True |
| D. | None |
| Answer» B. False | |
| 16. |
Which HTML tag would be used to display power in expression (A+B)2? |
| A. | <SUP> |
| B. | <SUB> |
| C. | <B> |
| D. | <P> |
| Answer» B. <SUB> | |
| 17. |
What are materials used in production in a manufacturing company or are placed on theshelf forsale in a retail environment? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» B. Indirect materials | |
| 18. |
In marketing theory, every contribution from the supply chain adds________ to the product |
| A. | value |
| B. | cost |
| C. | convience |
| D. | ingredients |
| Answer» B. cost | |
| 19. |
A..... is an elaborated version of the idea expressed in consumerterms |
| A. | new idea |
| B. | product concept |
| C. | product idea |
| D. | test brand |
| Answer» C. product idea | |
| 20. |
tele marketing is a part of ..... |
| A. | direct marketing |
| B. | relationship marketing |
| C. | social marketing |
| D. | viral marketing |
| Answer» B. relationship marketing | |
| 21. |
The advertising industry is passing through a transition phase with the emergenceof the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» C. interactive | |
| 22. |
The ______________ is the biggest possible medium and has the quickest and thedeepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» B. TV | |
| 23. |
Whichproducts are people mostlikelytobe more uncomfortable buyingontheInternet? |
| A. | Books |
| B. | Furniture |
| C. | Movies |
| D. | All of the above |
| Answer» C. Movies | |
| 24. |
NPD Stands for |
| A. | national production division |
| B. | new product department |
| C. | new product design |
| D. | new product development |
| Answer» E. | |
| 25. |
Inside sales is known as |
| A. | Direct marketing |
| B. | social marketing |
| C. | tele-marketing |
| D. | viral marketing |
| Answer» D. viral marketing | |
| 26. |
Customers in growth stage of life cycle of products are classified as |
| A. | innovators |
| B. | early adopters |
| C. | middle majority customers |
| D. | laggards |
| Answer» C. middle majority customers | |
| 27. |
which goal of a business-to-business website involves gaining permission from awebsite visitor and other communications channels? |
| A. | serve |
| B. | speak |
| C. | sell |
| D. | save |
| Answer» C. sell | |
| 28. |
The key customer markets consists of ....... |
| A. | Government markets |
| B. | Business markets |
| C. | Consumer markets |
| D. | All of the above |
| Answer» E. | |
| 29. |
New media is very cost-effective when compared to the traditional media and ishighly ______________. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» E. | |
| 30. |
How does creating a social network marketing plan differ from a traditional marketing plan? |
| A. | The brand image should be completely different for social marketing |
| B. | The staff requirements and skill sets for social marketing are different |
| C. | Other than the method of delivery, a marketing plan either way will be similar |
| D. | None of the above |
| Answer» C. Other than the method of delivery, a marketing plan either way will be similar | |
| 31. |
Many consumer products are a key difference between B2C and B2B marketingwhich is reflected in web design through ______. |
| A. | referencing needs of companies of different sizes |
| B. | the status of the business in the purchase decision process |
| C. | different feature stories appealing to different members |
| D. | different navigation options appealing to different members |
| Answer» C. different feature stories appealing to different members | |
| 32. |
______________ technology is changing the way consumers relate to products andmarkets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» D. Cyber | |
| 33. |
Which ofthe following is a usefulsecurity mechanism when considering businessstrategy and IT? |
| A. | encryption |
| B. | decryption |
| C. | firewall |
| D. | all the above |
| Answer» E. | |
| 34. |
The challenge of media planning is becoming greater because the number of waysto send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» D. competitive | |
| 35. |
What are materialsthat are necessary forrunning a modern corporation, but do notrelate to the company's primary business activities? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» C. EDI | |
| 36. |
What is the name for Facebook`s ranking algorithm? |
| A. | Like Rank |
| B. | Face rank |
| C. | Page rank |
| D. | Edge rank |
| Answer» E. | |
| 37. |
marketing buzz means means...... |
| A. | De marketing |
| B. | Pricing |
| C. | Product Development |
| D. | Promotion |
| Answer» D. Promotion | |
| 38. |
_________ name of the Hosting Company that is used for all external consumerfacing sites? |
| A. | Verizon |
| B. | HP |
| C. | Rackspace |
| D. | none of these |
| Answer» D. none of these | |
| 39. |
Ifthe threat ofsubstitute products orservices islow it is a(n): |
| A. | Disadvantage to the supplier |
| B. | Advantage to the buyer |
| C. | Advantage to the supplier |
| D. | None of the above |
| Answer» D. None of the above | |
| 40. |
which is reflected in web design through ______. |
| A. | different feature stories appealing to different members |
| B. | content referencing the needs of companies |
| C. | different navigation options appealing to different members |
| D. | status of the business in the purchase decision process |
| Answer» D. status of the business in the purchase decision process | |
| 41. |
buying relevant keyword and Paid search marketing is about bidding |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not |
| Answer» B. False | |
| 42. |
media and message are considered as_____________ in communication process |
| A. | tools |
| B. | channels |
| C. | functions |
| D. | parties |
| Answer» B. channels | |
| 43. |
Product development process after analysis of business next step to be taken is |
| A. | test marketing |
| B. | penetration marketing |
| C. | one chanal marketing |
| D. | individual marketing |
| Answer» B. penetration marketing | |
| 44. |
which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. |
| A. | vertical and horizontal e-marketplace. |
| B. | supplier-oriented marketplace. |
| C. | buyer-oriented marketplace. |
| D. | B2B independent e-marketplace. |
| Answer» E. | |
| 45. |
Considering non-personal communication channels, magazines, direct mail andnewspapers are considered as |
| A. | online media |
| B. | print media |
| C. | broadcast media |
| D. | display media |
| Answer» C. broadcast media | |
| 46. |
An industry is less attractive for suppliers when the rivalry among existing competitorsis: |
| A. | High |
| B. | Low |
| C. | More |
| D. | Less |
| Answer» B. Low | |
| 47. |
A large amount of ______________ advertising is for retailers, local businessesand for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» D. television | |
| 48. |
marketers often use the term ------- to cover various groupings of customers |
| A. | buying power |
| B. | demographic segment |
| C. | people |
| D. | market |
| Answer» E. | |
| 49. |
Which social network is considered the most popular for social media marketing? |
| A. | |
| B. | |
| C. | Linkdin |
| D. | Whats App |
| Answer» C. Linkdin | |
| 50. |
A business competing in a commodity like environment must focus on which ofthefollowing? |
| A. | Price |
| B. | Ease /speed of delivery |
| C. | Ease ofordering |
| D. | all of the above |
| Answer» E. | |