MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles. |
| A. | media |
| B. | demographic |
| C. | audience |
| D. | brand |
| Answer» C. audience | |
| 2. |
Which marketing techniques are most likely to pay you? |
| A. | Pay click advertising |
| B. | Using social media marketing |
| C. | Posting press |
| D. | article marketing |
| Answer» E. | |
| 3. |
Media planners begin their work by doing media ______________. |
| A. | research |
| B. | message |
| C. | buying |
| D. | selling |
| Answer» B. message | |
| 4. |
the best way to make money “while you sleep”? |
| A. | up good marketing ideas by dreaming |
| B. | Selling stuff |
| C. | Having products on your website |
| D. | spouse who works the night shift |
| Answer» D. spouse who works the night shift | |
| 5. |
which is normally run by a consortium of buyers in order to establish an efficientpurchasing environment. |
| A. | B2B independent e-marketplace. |
| B. | buyer-oriented marketplace. |
| C. | supplier-oriented marketplace. |
| D. | vertical and horizontal e-marketplace. |
| Answer» C. supplier-oriented marketplace. | |
| 6. |
Which form of e‐marketplace brings together buyers ands ellers from the sameindustry? |
| A. | horizontal |
| B. | Vertical |
| C. | Integrated |
| D. | Inclined |
| Answer» C. Integrated | |
| 7. |
the possibility of website visitors following through on contacting you is |
| A. | Offer a 1-800-# |
| B. | Tell them to call you |
| C. | ”take away” with your contact information |
| D. | Offer testimonials |
| Answer» C. ”take away” with your contact information | |
| 8. |
Materials used in the normal operation of a business but not related to primarybusiness operations are called what? |
| A. | Supplies |
| B. | Direct materials |
| C. | Indirect materials |
| D. | Daily stuff |
| Answer» D. Daily stuff | |
| 9. |
People who had earlier visited the site is __________ Customising advertisement to. |
| A. | Search retargeting |
| B. | Contextual marketing |
| C. | Remarketing |
| D. | None |
| Answer» D. None | |
| 10. |
One of the key tasks of marketers is ____________ and to create consumerperceptions that the product is worth purchasing. |
| A. | To make products easily visible and available |
| B. | To promote sales of products |
| C. | To differentiate their products from those of competitors |
| D. | To do marketing surveys |
| Answer» D. To do marketing surveys | |
| 11. |
Media are the bridges that carry messages back and forth between companies and______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» C. prospects | |
| 12. |
______________ the appropriate market segment has become ever more importantwhen carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» D. Implementing | |
| 13. |
---------reflects the sum of the perceived tangible & intangible benefits & costs tocutomers |
| A. | customer satisfaction |
| B. | customer value |
| C. | customer delight |
| D. | none of the above |
| Answer» C. customer delight | |
| 14. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» E. | |
| 15. |
Digital products are bestsuited for B2C e‐commerce because they: |
| A. | Are commodity like products |
| B. | Can be mass‐customized and personalized |
| C. | Can be delivered at the time of purchase |
| D. | All of the above |
| Answer» E. | |
| 16. |
What is the name of Facebook's analytic package? |
| A. | Princeps |
| B. | Viewership |
| C. | Discover |
| D. | Insights |
| Answer» E. | |
| 17. |
What isthe processin which a buyer postsitsinterest in buying a certain quantity of items, and sellers compete forthe business by submitting successively lower bids until there is only one seller left? |
| A. | B2B marketplace |
| B. | Intranet |
| C. | Reverse auction |
| D. | Internet |
| Answer» D. Internet | |
| 18. |
Which form of e‐marketplace brings together buyers and sellers from multiple industries,often for MROmaterials? |
| A. | horizontal |
| B. | Vertical |
| C. | Integrated |
| D. | Inclined |
| Answer» B. Vertical | |
| 19. |
which is the future of of direct marketing ........ |
| A. | one to one communication |
| B. | open dialogue |
| C. | personal relationship |
| D. | all the above |
| Answer» E. | |
| 20. |
marketing is a process which aims at .............. |
| A. | production |
| B. | profit making |
| C. | satisfaction of customer needs |
| D. | selling products |
| Answer» D. selling products | |
| 21. |
Paisapay is facilitated in |
| A. | eBay.co.in |
| B. | amazon.com |
| C. | flipkart.com |
| D. | none of the above |
| Answer» B. amazon.com | |
| 22. |
When a company distributes its products through a channel structure that includesone or moreresellers, this is known as ________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» B. direct marketing | |
| 23. |
What is the percentage of customers who visit a Website and actually buy somethingcalled? |
| A. | Affiliate programs |
| B. | Click‐through |
| C. | Spam |
| D. | Conversion rate |
| Answer» E. | |
| 24. |
Which of the following is not related to security mechanism |
| A. | encryption |
| B. | decryption |
| C. | e‐cash |
| D. | all the above |
| Answer» D. all the above | |
| 25. |
where technology will not feature in the development of these relationships, this isknown as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Personal |
| D. | High Tech/Low Touch, Automated |
| Answer» C. High Tech/Low Touch, Personal | |
| 26. |
A business cannot be all thingsto all people. Instead, a business must: |
| A. | Identify target customers |
| B. | Identify the value of products/services as perceived by customers |
| C. | all of the above |
| D. | None of the above |
| Answer» D. None of the above | |
| 27. |
marketing myopia related first paper published in 1960 in the .......... |
| A. | international business review |
| B. | forbes magazine |
| C. | harvard business review |
| D. | oxford university press |
| Answer» D. oxford university press | |
| 28. |
’Maslow’s hierarchy of needs |
| A. | physiological |
| B. | self-actualization |
| C. | esteem needs |
| D. | all of above |
| Answer» E. | |
| 29. |
which main objective of branding is? |
| A. | customers recognize your logo and marketing materials |
| B. | earn trust from your customers |
| C. | Promotional materials that match |
| D. | a unique tag line |
| Answer» C. Promotional materials that match | |
| 30. |
stage in which purchase intention is transformed in to purchase decision is called |
| A. | need recognition |
| B. | information search |
| C. | purchase decision |
| D. | both b and c |
| Answer» D. both b and c | |
| 31. |
What isthe name given to an interactive business providing a centralized market where many buyers and suppliers can come together for e‐commerce or commerce‐related activities? |
| A. | Direct marketplace |
| B. | B2B |
| C. | B2C |
| D. | Electronic marketplace |
| Answer» E. | |
| 32. |
................. refers to a brands objective attributes in relation to other brands |
| A. | Brand position |
| B. | Product position |
| C. | Brand relationship |
| D. | Both A&B |
| Answer» E. | |
| 33. |
What are plastic cardsthe size of a credit card that contains an embedded chip on whichdigital information can be stored? |
| A. | Customer relationship managementsystems cards |
| B. | E‐government identitycards |
| C. | FEDI cards |
| D. | Smart cards |
| Answer» E. | |
| 34. |
What is another name for? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» C. EDI | |
| 35. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» D. Cyber | |
| 36. |
Amazon.comis well‐known for which e‐commerce marketing technique? |
| A. | Banner ads |
| B. | Pop‐up ads |
| C. | Affiliate programs |
| D. | Viral marketing |
| Answer» D. Viral marketing | |
| 37. |
Product development comes from_________ source of idea. |
| A. | internal sources |
| B. | external sources |
| C. | product extension |
| D. | both a and b |
| Answer» E. | |
| 38. |
Most individuals are familiar with which formof e‐commerce? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» C. C2B | |
| 39. |
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. Digital Marketing Mcqs |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Automated |
| D. | High Tech/Low Touch, Personal |
| Answer» B. Low Tech, High Touch Transactional | |
| 40. |
Which capabilities are offered by Web Content Management Tools? |
| A. | Centralized version control |
| B. | Simplification through templates |
| C. | Integration with enterprise applications |
| D. | all |
| Answer» E. | |
| 41. |
A marketer need to understand that some general traits of a brand name are |
| A. | Easy to recognize |
| B. | Easy to pronounce |
| C. | Easy to memorize |
| D. | None of the above |
| Answer» E. | |
| 42. |
the customer review of a product on an E-Commerce website. |
| A. | Awareness about the brand |
| B. | Awareness about the product |
| C. | Experience the product |
| D. | Both a&c |
| Answer» C. Experience the product | |
| 43. |
customer is _________, If customer’s expectations and products performancematches |
| A. | satisfied |
| B. | dissatisfied |
| C. | delighted |
| D. | none of these |
| Answer» B. dissatisfied | |
| 44. |
What would the marketing budget section of a marketing plan detail? |
| A. | The cost to write the plan |
| B. | The marketing personnel job descriptions |
| C. | The expected costs for each ad campaign based on the delivery method |
| D. | None of the above |
| Answer» D. None of the above | |
| 45. |
which Products like as “VHS tapes” |
| A. | product classes |
| B. | branding |
| C. | product forms |
| D. | product perception |
| Answer» C. product forms | |
| 46. |
Business-to business eCommerce involves commercial transactions between otherorganizations and organizations. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not be |
| Answer» B. False | |
| 47. |
Which is not a function of E‐commerce |
| A. | marketing |
| B. | advertising |
| C. | warehousing |
| D. | none of the above |
| Answer» D. none of the above | |
| 48. |
__________ behavior Highly involved consumer buying behavior while perceivingsignificant differences between brands |
| A. | complex behavior |
| B. | variety seeking behavior |
| C. | dissonance reducing behavior |
| D. | habitual behavior |
| Answer» B. variety seeking behavior | |
| 49. |
Profits related to a new product in its introductory stage of profit related to newproduct |
| A. | negative |
| B. | positive |
| C. | higher |
| D. | declining |
| Answer» B. positive | |
| 50. |
A cluster of complementary goods and services across diverse set of industries iscalled as |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» C. market space | |