MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
______________ is a way of describing audience based on factors such as age,gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographic | |
| 2. |
Companies are exploring the ______________ for communicating their advertisingmessage because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» E. | |
| 3. |
Which platform can be used by advertisers and purchase ad impressions across adexchanges? |
| A. | demand-side platform |
| B. | supply side platform |
| C. | Ad network |
| D. | None |
| Answer» B. supply side platform | |
| 4. |
search page engine optimization refers to_________ |
| A. | Programming keywords into a website |
| B. | each page of a website for design |
| C. | amount of links coming into your website |
| D. | The number of search engine sites a website |
| Answer» B. each page of a website for design | |
| 5. |
______ is an example of business-to-business services offered by Googleapplication running as part of a customer’s website. |
| A. | Google Search application providing online website search |
| B. | Google Apps Business Application |
| C. | YouTube Brand Channel |
| D. | Google AdWords click sponsored link advertising |
| Answer» B. Google Apps Business Application | |
| 6. |
___________ is classified An idea for a possible product that company will offer |
| A. | product idea |
| B. | product image |
| C. | customer management |
| D. | none of the above |
| Answer» E. | |
| 7. |
A cluster of complementary goods and services across diverse set of industries is called as |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» C. market space | |
| 8. |
Which is a function of E‐commerce |
| A. | marketing |
| B. | advertising |
| C. | warehousing |
| D. | all of the above |
| Answer» E. | |
| 9. |
When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» B. direct marketing | |
| 10. |
______________ advertising affords the marketer the ability to engage theconsumer in a direct and personal way. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» B. Contextual | |
| 11. |
Digital technology is changing the way ______________ relate to products andmarkets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» C. delears | |
| 12. |
Online marketing of all types offers superior measurability andtrackability in comparison to traditional ______________. |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» C. research | |
| 13. |
........buy products & ......use product |
| A. | consumer & customers |
| B. | buyers & sellers |
| C. | buyers & customers |
| D. | customers & consumer |
| Answer» C. buyers & customers | |
| 14. |
Way promote a business with social media is__________ |
| A. | your company, services, and products |
| B. | many contacts as possible |
| C. | Offer a lot of helpful |
| D. | potential clients to visit your website |
| Answer» D. potential clients to visit your website | |
| 15. |
Cyber consumers are not ______________. |
| A. | Heterogeneous |
| B. | segmented |
| C. | mass |
| D. | homogeneous |
| Answer» E. | |
| 16. |
which is keeping someone on your website and encouraging them to come back? |
| A. | Make a website things to do a website interactive such as quizzes, downloads, etc |
| B. | a lot of text to read |
| C. | Make it difficult to locate |
| D. | Pack a lot of graphics and photos |
| Answer» B. a lot of text to read | |
| 17. |
What is "social media optimization"? |
| A. | Creating content which easily creates publicity via social networks |
| B. | Writing clear content |
| C. | Creating short content which is easily indexed |
| D. | Hiring people to create content for social networks |
| Answer» B. Writing clear content | |
| 18. |
This aims at influencing users who have begun their research on search engines, butnot needed that they have visited a brand site. |
| A. | Contextual marketing |
| B. | Search retargeting |
| C. | Remarketing |
| D. | Both a&b |
| Answer» C. Remarketing | |
| 19. |
Social networks are organized primarily around __________. |
| A. | brands |
| B. | people |
| C. | discussions |
| D. | interests |
| Answer» C. discussions | |
| 20. |
Stages such as conviction stage, liking stage, preference stage, and actual purchasestage are all of the process called |
| A. | channeling |
| B. | buyer readiness |
| C. | channel designing |
| D. | strategic |
| Answer» C. channel designing | |
| 21. |
Which design approaches help in building sites that are optimized for various screensizes? |
| A. | Mobile optimized design |
| B. | Responsive web design |
| C. | Progressive enhancement |
| D. | Adaptive web design |
| Answer» C. Progressive enhancement | |
| 22. |
SEO stand for? |
| A. | ite Engine Optimization |
| B. | Search Engine Optimization |
| C. | Site Efficiency Optimization |
| D. | none of these |
| Answer» C. Site Efficiency Optimization | |
| 23. |
Allofthe following are techniques B2Ce‐commerce companies use toattractcustomers, except: |
| A. | Registering with search engines |
| B. | Viral marketing |
| C. | Online ads |
| D. | Virtual marketing |
| Answer» E. | |
| 24. |
who is suspicious of change is classified as |
| A. | late majority |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» D. early adopter | |
| 25. |
the example of business-to-business services offered by Google which gainsadvertising revenue. |
| A. | Google AdWords pay per click sponsored |
| B. | Google Apps Application Suite |
| C. | YouTube Brand Channel |
| D. | Google Search application providing online website |
| Answer» D. Google Search application providing online website | |
| 26. |
What is meant by "micro-blogging"? |
| A. | Blogs which are posted by companies, not individuals |
| B. | Blogs with limited individual posts, limited by character count typically |
| C. | Blogging from mobile devices |
| D. | All of the above |
| Answer» C. Blogging from mobile devices | |
| 27. |
Whichofthe following are advantages normallyassociated withB2Be‐commerce? |
| A. | Shorter cycle times |
| B. | Reduction in costs |
| C. | Reaches wider audiences |
| D. | all of the above |
| Answer» E. | |
| 28. |
In marketing theory, every contribution from the supply chain adds ________ tothe product. |
| A. | value |
| B. | costs |
| C. | convenience |
| D. | ingredients |
| Answer» B. costs | |
| 29. |
which name is the latest major change in functionality? |
| A. | Farmville |
| B. | Timeline |
| C. | Newsfeed |
| D. | both A&B |
| Answer» C. Newsfeed | |
| 30. |
The act of trading a desired product or service to receive something of value inreturn is known as which key concept in marketing? |
| A. | product |
| B. | exchange |
| C. | production |
| D. | customer |
| Answer» C. production | |
| 31. |
A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)? |
| A. | Switching costs |
| B. | Loyalty programs |
| C. | Entry barriers |
| D. | Affiliate programs |
| Answer» D. Affiliate programs | |
| 32. |
Creating and securing a brand name in the physical world requires extensivemarketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» B. strategy | |
| 33. |
Which ofthe following is part ofthe four main types for e‐commerce? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | All of the above |
| Answer» E. | |
| 34. |
___________Procedure in marketing which consists of enlisting opinion leaders as“brand ambassadors” is called |
| A. | Leading |
| B. | online |
| C. | Buz |
| D. | none of the above |
| Answer» D. none of the above | |
| 35. |
A detailed stated version of shortlisted new ideas in meaningful consumer terms isbest classified as |
| A. | concept |
| B. | phase |
| C. | screening |
| D. | raw-material screening |
| Answer» B. phase | |
| 36. |
______________ is a way of describing audience based on the their life style,attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» C. Socio-economic | |
| 37. |
Which of the following is functions of social media for business? |
| A. | Are you participating in the conversation and sharing? |
| B. | Are you listening and monitoring what is being said about you? |
| C. | Both A and B |
| D. | None of the above |
| Answer» D. None of the above | |
| 38. |
The tendency of difficult understanding related to the use of market offering iscalled |
| A. | relative advantage |
| B. | complexity |
| C. | communicability |
| D. | compatibility |
| Answer» C. communicability | |
| 39. |
website functions, which are the most important? |
| A. | Having free reports |
| B. | services your company provides |
| C. | Capturing email addresses of visitors |
| D. | information on every page |
| Answer» D. information on every page | |
| 40. |
Testing before launching a product launching a product is known as .... |
| A. | Acid test |
| B. | Concept testing |
| C. | mrket test |
| D. | test marketing |
| Answer» E. | |
| 41. |
.........is the acquisition of goods and services by the seller or industrial user for thepurpose of resale |
| A. | selling |
| B. | assembling |
| C. | buying |
| D. | transportation |
| Answer» C. buying | |
| 42. |
is it most ideal to send a press release? |
| A. | when there is “big news” happening |
| B. | around the holidays |
| C. | news seems to be slow |
| D. | Tuesday through Thursday for newsworthy |
| Answer» E. | |
| 43. |
Which of the following is an important aspect of creating blogs and postingcontent? |
| A. | Using a witty user name |
| B. | Posting at least once a month to the blog |
| C. | Social Media Optimization |
| D. | All of the above |
| Answer» E. | |
| 44. |
Selectivity is related to ______________. |
| A. | portrayal |
| B. | relevance |
| C. | support |
| D. | coverage |
| Answer» E. | |
| 45. |
____________communication process, receiver and sender are classified as |
| A. | functions |
| B. | parties |
| C. | tools |
| D. | channels |
| Answer» C. tools | |
| 46. |
What are ballpoint pens purchased by a clothing company? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» C. EDI | |
| 47. |
e-Tailing will have to co-exist with __________ retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» C. mobile | |
| 48. |
Which term represents a count ofthe number of people who visit one site, click on anad, and are taken to the site of the advertiser? |
| A. | Affiliate programs |
| B. | Click‐through |
| C. | Spam |
| D. | All of the above |
| Answer» C. Spam | |
| 49. |
The best way to improve search engine ranking is with |
| A. | Video |
| B. | A blog |
| C. | Having at least 500 words on the page |
| D. | a lot of graphics per page |
| Answer» C. Having at least 500 words on the page | |
| 50. |
Whichformofe‐commerce currentlyaccountsforabout97%ofalle‐commercerevenues? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» B. B2C | |