150 + Mcqs in Digital Marketing Manager Page 1 McqOptions

1.	____________classified by decoding, feedback, encoding and response aretogether in communication process.
A.	communication tools
B.	communication channels
C.	communication parties
D.	communication function
Answer» E.

Discussion

2.	--------- defines what the the brand thinks about the consumer, as per the consumer
A.	Brand attitude
B.	Brand positioning
C.	Brand relationship
D.	Brand manage
Answer» B. Brand positioning

Discussion

3.	Digital branding, in general need to have the consumer- specific orientationaddressed to consumers in a ______________ context.
A.	geographic
B.	natural
C.	confined
D.	cultural
Answer» E.

Discussion

4.	Which type deals with auction?
A.	B2B
B.	B2C
C.	C2B
D.	C2C
Answer» E.

Discussion

5.	________ markets are made up of members of the distribution chain
A.	Consumer
B.	Business-to-business (industrial
C.	Institutional
D.	Channel
Answer» E.

Discussion

6.	Site designing for mobile is very similar to the web.
A.	True
B.	False
C.	May be
D.	May not
Answer» C. May be

Discussion

7.	Which way of consumers feel or perceive towards an actual product or potentialmarket offering
A.	sales concept
B.	product images
C.	product idea
D.	customer management
Answer» C. product idea

Discussion

8.	By bulk buying of items, One aim of e-procurement is to increase savings
A.	right quantity.
B.	right thing.
C.	right quality.
D.	right price.
Answer» B. right thing.

Discussion

9.	________ is the new content management tool for SWEET ?
A.	Sitecore
B.	CMS Lite
C.	Sharepoint
D.	none
Answer» B. CMS Lite

Discussion

10.	Which production is related to procurement?
A.	Office supplies.
B.	Raw materials.
C.	Information systems.
D.	Furniture.
Answer» C. Information systems.

Discussion

11.	Which, if any, ofthe following types of ads are people most willing to tolerate?
A.	pop‐under ad
B.	pop‐up ad
C.	banner ad
D.	none of the above
Answer» E.

Discussion

12.	A..........is a detailed version of the idea stated in meaningful consumer terms
A.	product concept
B.	product idea
C.	product feature
D.	product image
Answer» B. product idea

Discussion

13.	select an appropriate definition of want .
A.	consumer needs
B.	needs backed by buying power
C.	needs directed to the product
D.	basic human requirements
Answer» D. basic human requirements

Discussion

14.	which triggers positive or negative emotions leads to purchase motivation
A.	emotional appeal
B.	rational appeal
C.	moral appeal
D.	irrational appeal
Answer» B. rational appeal

Discussion

15.	Real-time bidding is a form of programmatic buying
A.	True
B.	False
C.	Partially True
D.	None
Answer» B. False

Discussion

16.	Which HTML tag would be used to display power in expression (A+B)2?
A.	<SUP>
B.	<SUB>
C.	<B>
D.	<P>
Answer» B. <SUB>

Discussion

17.	What are materials used in production in a manufacturing company or are placed on theshelf forsale in a retail environment?
A.	Direct materials
B.	Indirect materials
C.	EDI
D.	None of the above
Answer» B. Indirect materials

Discussion

18.	In marketing theory, every contribution from the supply chain adds________ to the product
A.	value
B.	cost
C.	convience
D.	ingredients
Answer» B. cost

Discussion

19.	A..... is an elaborated version of the idea expressed in consumerterms
A.	new idea
B.	product concept
C.	product idea
D.	test brand
Answer» C. product idea

Discussion

20.	tele marketing is a part of .....
A.	direct marketing
B.	relationship marketing
C.	social marketing
D.	viral marketing
Answer» B. relationship marketing

Discussion

21.	The advertising industry is passing through a transition phase with the emergenceof the ______________media.
A.	television
B.	online
C.	interactive
D.	information
Answer» C. interactive

Discussion

22.	The ______________ is the biggest possible medium and has the quickest and thedeepest reach throughout the globe.
A.	web
B.	TV
C.	radio
D.	outdoor
Answer» B. TV

Discussion

23.	Whichproducts are people mostlikelytobe more uncomfortable buyingontheInternet?
A.	Books
B.	Furniture
C.	Movies
D.	All of the above
Answer» C. Movies

Discussion

24.	NPD Stands for
A.	national production division
B.	new product department
C.	new product design
D.	new product development
Answer» E.

Discussion

25.	Inside sales is known as
A.	Direct marketing
B.	social marketing
C.	tele-marketing
D.	viral marketing
Answer» D. viral marketing

Discussion

26.	Customers in growth stage of life cycle of products are classified as
A.	innovators
B.	early adopters
C.	middle majority customers
D.	laggards
Answer» C. middle majority customers

Discussion

27.	which goal of a business-to-business website involves gaining permission from awebsite visitor and other communications channels?
A.	serve
B.	speak
C.	sell
D.	save
Answer» C. sell

Discussion

28.	The key customer markets consists of .......
A.	Government markets
B.	Business markets
C.	Consumer markets
D.	All of the above
Answer» E.

Discussion

29.	New media is very cost-effective when compared to the traditional media and ishighly ______________.
A.	reliable
B.	requted
C.	resourceful
D.	result-oriented
Answer» E.

Discussion

30.	How does creating a social network marketing plan differ from a traditional marketing plan?
A.	The brand image should be completely different for social marketing
B.	The staff requirements and skill sets for social marketing are different
C.	Other than the method of delivery, a marketing plan either way will be similar
D.	None of the above
Answer» C. Other than the method of delivery, a marketing plan either way will be similar

Discussion

31.	Many consumer products are a key difference between B2C and B2B marketingwhich is reflected in web design through ______.
A.	referencing needs of companies of different sizes
B.	the status of the business in the purchase decision process
C.	different feature stories appealing to different members
D.	different navigation options appealing to different members
Answer» C. different feature stories appealing to different members

Discussion

32.	______________ technology is changing the way consumers relate to products andmarkets.
A.	Information
B.	New
C.	Digital
D.	Cyber
Answer» D. Cyber

Discussion

33.	Which ofthe following is a usefulsecurity mechanism when considering businessstrategy and IT?
A.	encryption
B.	decryption
C.	firewall
D.	all the above
Answer» E.

Discussion

34.	The challenge of media planning is becoming greater because the number of waysto send brand messages is ______________.
A.	decreasing
B.	complicated
C.	increasing
D.	competitive
Answer» D. competitive

Discussion

35.	What are materialsthat are necessary forrunning a modern corporation, but do notrelate to the company's primary business activities?
A.	Direct materials
B.	Indirect materials
C.	EDI
D.	None of the above
Answer» C. EDI

Discussion

36.	What is the name for Facebook`s ranking algorithm?
A.	Like Rank
B.	Face rank
C.	Page rank
D.	Edge rank
Answer» E.

Discussion

37.	marketing buzz means means......
A.	De marketing
B.	Pricing
C.	Product Development
D.	Promotion
Answer» D. Promotion

Discussion

38.	_________ name of the Hosting Company that is used for all external consumerfacing sites?
A.	Verizon
B.	HP
C.	Rackspace
D.	none of these
Answer» D. none of these

Discussion

39.	Ifthe threat ofsubstitute products orservices islow it is a(n):
A.	Disadvantage to the supplier
B.	Advantage to the buyer
C.	Advantage to the supplier
D.	None of the above
Answer» D. None of the above

Discussion

40.	which is reflected in web design through ______.
A.	different feature stories appealing to different members
B.	content referencing the needs of companies
C.	different navigation options appealing to different members
D.	status of the business in the purchase decision process
Answer» D. status of the business in the purchase decision process

Discussion

41.	buying relevant keyword and Paid search marketing is about bidding
A.	True
B.	False
C.	May be
D.	May not
Answer» B. False

Discussion

42.	media and message are considered as_____________ in communication process
A.	tools
B.	channels
C.	functions
D.	parties
Answer» B. channels

Discussion

43.	Product development process after analysis of business next step to be taken is
A.	test marketing
B.	penetration marketing
C.	one chanal marketing
D.	individual marketing
Answer» B. penetration marketing

Discussion

44.	which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
A.	vertical and horizontal e-marketplace.
B.	supplier-oriented marketplace.
C.	buyer-oriented marketplace.
D.	B2B independent e-marketplace.
Answer» E.

Discussion

45.	Considering non-personal communication channels, magazines, direct mail andnewspapers are considered as
A.	online media
B.	print media
C.	broadcast media
D.	display media
Answer» C. broadcast media

Discussion

46.	An industry is less attractive for suppliers when the rivalry among existing competitorsis:
A.	High
B.	Low
C.	More
D.	Less
Answer» B. Low

Discussion

47.	A large amount of ______________ advertising is for retailers, local businessesand for promotions.
A.	news paper
B.	magazines
C.	radio
D.	television
Answer» D. television

Discussion

48.	marketers often use the term ------- to cover various groupings of customers
A.	buying power
B.	demographic segment
C.	people
D.	market
Answer» E.

Discussion

49.	Which social network is considered the most popular for social media marketing?
A.	Twitter
B.	Facebook
C.	Linkdin
D.	Whats App
Answer» C. Linkdin

Discussion

50.	A business competing in a commodity like environment must focus on which ofthefollowing?
A.	Price
B.	Ease /speed of delivery
C.	Ease ofordering
D.	all of the above
Answer» E.

Discussion

Explore topic-wise MCQs in Company QA.

____________classified by decoding, feedback, encoding and response aretogether in communication process.

--------- defines what the the brand thinks about the consumer, as per the consumer

Digital branding, in general need to have the consumer- specific orientationaddressed to consumers in a ______________ context.

Which type deals with auction?

________ markets are made up of members of the distribution chain

Site designing for mobile is very similar to the web.

Which way of consumers feel or perceive towards an actual product or potentialmarket offering

By bulk buying of items, One aim of e-procurement is to increase savings

________ is the new content management tool for SWEET ?

Which production is related to procurement?

Which, if any, ofthe following types of ads are people most willing to tolerate?

A..........is a detailed version of the idea stated in meaningful consumer terms

select an appropriate definition of want .

which triggers positive or negative emotions leads to purchase motivation

Real-time bidding is a form of programmatic buying

Which HTML tag would be used to display power in expression (A+B)2?

What are materials used in production in a manufacturing company or are placed on theshelf forsale in a retail environment?

In marketing theory, every contribution from the supply chain adds________ to the product

A..... is an elaborated version of the idea expressed in consumerterms

tele marketing is a part of .....

The advertising industry is passing through a transition phase with the emergenceof the ______________media.

The ______________ is the biggest possible medium and has the quickest and thedeepest reach throughout the globe.

Whichproducts are people mostlikelytobe more uncomfortable buyingontheInternet?

NPD Stands for

Inside sales is known as

Customers in growth stage of life cycle of products are classified as

which goal of a business-to-business website involves gaining permission from awebsite visitor and other communications channels?

The key customer markets consists of .......

New media is very cost-effective when compared to the traditional media and ishighly ______________.

How does creating a social network marketing plan differ from a traditional marketing plan?

Many consumer products are a key difference between B2C and B2B marketingwhich is reflected in web design through ______.

______________ technology is changing the way consumers relate to products andmarkets.

Which ofthe following is a usefulsecurity mechanism when considering businessstrategy and IT?

The challenge of media planning is becoming greater because the number of waysto send brand messages is ______________.

What are materialsthat are necessary forrunning a modern corporation, but do notrelate to the company's primary business activities?

What is the name for Facebook`s ranking algorithm?

marketing buzz means means......

_________ name of the Hosting Company that is used for all external consumerfacing sites?

Ifthe threat ofsubstitute products orservices islow it is a(n):

which is reflected in web design through ______.

buying relevant keyword and Paid search marketing is about bidding

media and message are considered as_____________ in communication process

Product development process after analysis of business next step to be taken is

which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.

Considering non-personal communication channels, magazines, direct mail andnewspapers are considered as

An industry is less attractive for suppliers when the rivalry among existing competitorsis:

A large amount of ______________ advertising is for retailers, local businessesand for promotions.

marketers often use the term ------- to cover various groupings of customers

Which social network is considered the most popular for social media marketing?

A business competing in a commodity like environment must focus on which ofthefollowing?