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This section includes 8 Mcqs, each offering curated multiple-choice questions to sharpen your Technical MCQs knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for? |
| A. | Create a helpful, information-rich site. |
| B. | Think about the words users would type to find your pages and include those words on your site. |
| C. | If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site. |
| D. | All of the above |
| E. | |
| Answer» E. | |
| 2. |
If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? |
| A. | Measure the real active engagement of users with your social media pages |
| B. | Compare your results against that of your competitors and learn their best practices. |
| C. | Analyze which topics and types of content are the most effective at engaging your influencers. |
| D. | All of the above |
| Answer» E. | |
| 3. |
Which of the following are crucial tenets of measurement-focused marketing? |
| A. | Focus on the right metrics. |
| B. | Value your best customers. |
| C. | Attribute value across the journey. |
| D. | All of the above |
| Answer» E. | |
| 4. |
Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? |
| A. | Email Marketing |
| B. | Public Relations |
| C. | Social Media Marketing |
| D. | Video Marketing |
| Answer» C. Social Media Marketing | |
| 5. |
Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers? |
| A. | Pay established social media voices to promote your content for you. |
| B. | Loosen the reins on influencers when you work together. |
| C. | Create projects for specific initiatives, events, and product launches. |
| D. | Monitor your influencers for real-time opportunities. |
| Answer» B. Loosen the reins on influencers when you work together. | |
| 6. |
Which of the following is NOT a best practice for producing content? |
| A. | To produce remarkable content frequently, create hero "content for tent-pole events." |
| B. | To produce valuable content consistently, create a series of scheduled hub" content." |
| C. | To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics. |
| D. | To produce relevant content consistently, create help" content to answer queries." |
| Answer» D. To produce relevant content consistently, create help" content to answer queries." | |
| 7. |
To make the business case for Content Marketing, you must present: |
| A. | Your objectives and KPIs. |
| B. | Your challenges and impact. |
| C. | Industry best practices. |
| D. | All of the above |
| Answer» E. | |
| 8. |
Content marketing is NOT? |
| A. | A strategic marketing approach. |
| B. | Just another name for social media marketing. |
| C. | Focused on creating and distributing valuable, relevant, and consistent content. |
| D. | Able to attract and retain a clearly defined audience. |
| Answer» C. Focused on creating and distributing valuable, relevant, and consistent content. | |