When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
a. Direct marketing
b. Indirect marketing
c. Integrated marketing
d. Multi-level marketing
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When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
a. Direct marketing
b. Indirect marketing
c. Integrated marketing
d. Multi-level marketing
When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
a. Direct marketing
b. Indirect marketing
c. Integrated marketing
d. Multi-level marketing
c. Integrated marketing