(i) As literacy spread to peasants and artisans, the literacy rate rose as high as 60 to 80 per cent in some parts of Europe.(ii) People wanted to read books and the printers produced books in ever increasing numbers.(iii) By mid-eighteenth century, there was a common belief that books were a means of spreading progress and enlightenment.(iv) Others felt that books could change the world, liberate society from despotism and tyranny and would bring an era when reason and intellect would rule.(v) Convinced by the power of print, there was virtual reading mania among Europeans of 18th century.