The ultimate way to test a new consumer product is to put it into full-blown ______.
a. Controlled test marketing
b. Sales-wave research
c. Screening
d. Test markets
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The ultimate way to test a new consumer product is to put it into full-blown ______.
a. Controlled test marketing
b. Sales-wave research
c. Screening
d. Test markets
The ultimate way to test a new consumer product is to put it into full-blown ______.
a. Controlled test marketing
b. Sales-wave research
c. Screening
d. Test markets
The ultimate way to test a new consumer product is to put it into full-blown Test markets.