If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the rm will most likely make heavy use of _______ in the promotional mix.
a. Advertising
b. Personal selling
c. Publicity
d. Sales promotion
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If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the rm will most likely make heavy use of _______ in the promotional mix.
a. Advertising
b. Personal selling
c. Publicity
d. Sales promotion
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the rm will most likely make heavy use of _______ in the promotional mix.
a. Advertising
b. Personal selling
c. Publicity
d. Sales promotion
a. Advertising