Distinguish between wholesaler and retailer.
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\tWholesaleRetailDefinitionSale of goods in bulk but cheaper ratesSale of goods to the end-users in higher rates and limited quantityCostLessHighBusiness sizeLargeSmallCapitalHigherLessBusiness outreachSpread across the state, different stateLimited spaceArt of sellingNot requiredRequiredPromotionNot requiredIt is importantAttractive display to goodDoesn’t matterIt is required to attract the customers\t