_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category.
a. Controlled test marketing
b. Focus group research
c. Sales-wave research
d. Simulated test marketing
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_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category.
a. Controlled test marketing
b. Focus group research
c. Sales-wave research
d. Simulated test marketing
_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category.
a. Controlled test marketing
b. Focus group research
c. Sales-wave research
d. Simulated test marketing
d. Simulated test marketing