After concept testing, a rm would engage in which stage in developing and marketing a new product?
a. business analysis
b. marketing strategy development
c. product development
d. test marketing
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After concept testing, a rm would engage in which stage in developing and marketing a new product?
a. business analysis
b. marketing strategy development
c. product development
d. test marketing
After concept testing, a rm would engage in which stage in developing and marketing a new product?
a. business analysis
b. marketing strategy development
c. product development
d. test marketing
b. marketing strategy development