After concept testing, a rm would engage in which stage for developing and marketing a new product?
a. Marketing strategy development
b. Business analysis
c. Product development
d.Test marketing
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After concept testing, a rm would engage in which stage for developing and marketing a new product?
a. Marketing strategy development
b. Business analysis
c. Product development
d.Test marketing
After concept testing, a rm would engage in which stage for developing and marketing a new product?
a. Marketing strategy development
b. Business analysis
c. Product development
d.Test marketing
a. Marketing strategy development