A ________ is an elaborated version of the idea expressed in consumer terms.
a. New idea
b. Product concept
c. Product idea
d. Test brand
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A ________ is an elaborated version of the idea expressed in consumer terms.
a. New idea
b. Product concept
c. Product idea
d. Test brand
A ________ is an elaborated version of the idea expressed in consumer terms.
a. New idea
b. Product concept
c. Product idea
d. Test brand
A Product concept is an elaborated version of the idea expressed in consumer terms.