A _______ is a detailed version of the idea stated in meaningful Consumer terms.
a. Product concept
b. Product feature
c. Product idea
d. Product image
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A _______ is a detailed version of the idea stated in meaningful Consumer terms.
a. Product concept
b. Product feature
c. Product idea
d. Product image
A _______ is a detailed version of the idea stated in meaningful Consumer terms.
a. Product concept
b. Product feature
c. Product idea
d. Product image
A Product concept s a detailed version of the idea stated in meaningful Consumer terms.