Marketing

Expenditure on advertising is a social waste’ Do you agree? Discuss

Distinguish between convenience product and shopping product.

Original products, product improvements, product modications, and new brands that a rm develops through its own research and development eorts are called:

a. Altered products. 

b. Concept products.

c. New products. 

d. Supplemental products.

________ is a detailed version of the idea stated in meaningful consumer terms. 

a. Product concept 

b. Product feature

c. Product idea 

d. Product image

Which of the following is NOT a part of marketing communication mix? 

a. Advertising 

b. Public relations 

c. Sales promotion 

d. Telemarketing

If the company’s sales are slow down, and prots level o or decline. At which stage the company has reached? 

a. Introduction 

b. Decline 

c. Growth 

d. Maturity

……means classification of standardized product into certain well dened classes or groups.

a. Gradation 

b. Segmentation 

c. Standardization 

d. Specication

In relationship marketing rms focus on __________ relationships with __________. 

a. Short-term; customers and suppliers 

b. Long-term; customers and suppliers 

c. Short-term; customers 

d. Long-term; customers

Distinguish between the product concept and production concept of marketing.

A television advertisement showing the safety features of the Volvo 240 DL would be best classied as which of the following? 

a. Defensive advertising 

b. Pioneer advertising 

c. Product advertising 

d. Societal marketing