Marketing

Describe the functions of labelling in the marketing of products.

………..are the form of human needs take as shaped by culture & individual personality. 

a. Wants 

b. Demands 

c. Needs 

d. Social Needs

………. emphasizes on the product & ……….. Emphasizes on the Customers needs & wants. 

a. Selling, Marketing 

b. Marketing, Selling 

c. Consumer, Customer 

d. Marketing, Customer 

Original products, product improvements, product modications, and new brands that a rm develops through its own research and development eorts are called: 

a. Altered products 

b. Concept products

c. New products 

d. Supplemental products

After concept testing, a rm would engage in which stage for developing and marketing a new product? 

a. Marketing strategy development 

b. Business analysis 

c. Product development 

d.Test marketing

Define and explain the four types of market segmentation

New product development starts with which one of the following steps of new product development? 

a. Idea screening 

b. Idea generation 

c. Test marketing 

d. Concept testing 

Advertising appropriations are largest for which type of product? 

a. Convenience goods 

b. High-priced products 

c. Industrial products 

d. Specialty goods

Discuss the role of ‘sales promotion’ as an element of promotion mix.

Define advertising. What are its main features? Explain.