Marketing

………….dened as the employees that execute the service chiey concerns the manner and skill in which they do so. 

1. Process 

2. People 

3. Physical Evidence 

4. Consumer

Rajeev Kapoor is a chef in a new downtown restaurant. He has sent out press releases to the major local media and has invited food critics to dine in his restaurant. Rajeev is engaging in 

a. Public relations 

b. Personal selling 

c. Sales promotion 

d. Advertising

The ultimate way to test a new consumer product is to put it into full-blown ______. 

a. Controlled test marketing 

b. Sales-wave research 

c. Screening 

d. Test markets

What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.

“Buy it now” refers to which one of the following options? 

a. Advertising 

b. Personal selling 

c. Publicity 

d. Sales promotion

Which one of the following is NOT the stage that customers go through in the process of adopting a new product? 

a. Awareness 

b. Interest 

c. Evaluation 

d. Culture

What are industrial products? How are they different from consumer products? Explain.

Select an appropriate denition of Want 

a. Consumer Needs 

b. Needs backed by buying power

c. Needs directed to the product 

d. Basic human requirements

According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? 

a) Promote marketing intelligence. 

b) Develop sales tactics. 

c) Develop the customer proposition. 

d) Work with other business functions and third parties.

List five shopping products purchased by you or your family during the last few months.