Using a successful brand name to introduce additional items in a given – McqOptions

MCQOPTIONS

1.	Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
A.	line extension
B.	brand extension
C.	multibranding
D.	new brands
Answer» B. brand extension

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