Two major factors are changing the face of today’s communications. O – McqOptions

MCQOPTIONS

1.	Two major factors are changing the face of today’s communications. One of these factors is the fact that:
A.	Costs of promotion are rising.
B.	Mass markets are fragmented and marketers are shifting away from mass marketing.
C.	Global communications are not growing rapidly enough.
D.	Marcom managers have achieved more power and control.
Answer» B. Mass markets are fragmented and marketers are shifting away from mass marketing.

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