MCQOPTIONS
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				| 1. | 
                                    The unique service characteristic that reflects the interconnection between the service firm and its customer is called | 
                            
| A. | Intangibility | 
| B. | Inseparability | 
| C. | Homogeneity | 
| D. | Perishability | 
| Answer» C. Homogeneity | |