

MCQOPTIONS
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1. |
The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
A. | Brand licensing |
B. | Brand awareness |
C. | Brand equity |
D. | Positioning. |
Answer» C. Brand equity | |