The collective perceptions and impressions people have formed about an – McqOptions

MCQOPTIONS

1.	The collective perceptions and impressions people have formed about an organization, its product and/or its services is known as its [SBI Clerk 2012]
A.	brand image
B.	brand value
C.	brand alert
D.	brand attribute
E.	brand architecture
Answer» B. brand value

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