MCQOPTIONS
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				| 1. | 
                                    That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ? | 
                            
| A. | innovative marketing | 
| B. | consumer oriented marketing | 
| C. | value marketing | 
| D. | sense -f mission marketing | 
| Answer» B. consumer oriented marketing | |