MCQOPTIONS
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				| 1. | 
                                    Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ? | 
                            
| A. | internal marketing | 
| B. | service-profit chains | 
| C. | interactive marketing | 
| D. | service differentiation | 
| Answer» C. interactive marketing | |