Statement: "In every community where we sell our brands, we must remember we do not do business in markets ; we do business in societies."----A marketerAssumptions: I. Shops and markets are of no use in selling a brand.II. The understanding of social behavior is a must for the marketers.

if only assumption I is implicit.

if only assumption II is implicit.

if neither I nor II is implicit.

Statement: "In every community where we sell our brands, we must remem

1.	Statement: "In every community where we sell our brands, we must remember we do not do business in markets ; we do business in societies."----A marketerAssumptions: I. Shops and markets are of no use in selling a brand.II. The understanding of social behavior is a must for the marketers.
A.	if only assumption I is implicit.
B.	if only assumption II is implicit.
C.	if either I or II is implicit.
D.	if neither I nor II is implicit.
E.	if both I and II are implicit.
Answer» C. if either I or II is implicit.

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Statement: "In every community where we sell our brands, we must remember we do not do business in markets ; we do business in societies."----A marketerAssumptions: I. Shops and markets are of no use in selling a brand.II. The understanding of social behavior is a must for the marketers.

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