

MCQOPTIONS
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1. |
Statement: A brand is essentially a seller's promise to consistently deliver a specific set of features, benefits and service to the buyers. Assumptions: I. A branded good always gives satisfaction to the buyers.II. An unbranded good does possess the same set of features as that of branded goods. |
A. | if only assumption I is implicit. |
B. | if only assumption II is implicit. |
C. | if either I or II is implicit. |
D. | if neither I nor II is implicit. |
E. | if both I and II are implicit. |
Answer» E. if both I and II are implicit. | |