1.

Statement: A brand is essentially a seller's promise to consistently deliver a specific set of features, benefits and service to the buyers. Assumptions: I. A branded good always gives satisfaction to the buyers.II. An unbranded good does possess the same set of features as that of branded goods.

A. if only assumption I is implicit.
B. if only assumption II is implicit.
C. if either I or II is implicit.
D. if neither I nor II is implicit.
E. if both I and II are implicit.
Answer» E. if both I and II are implicit.


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