

MCQOPTIONS
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1. |
Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
A. | Market segmentation |
B. | Positioning |
C. | Target marketing |
D. | Customization. |
Answer» D. Customization. | |