MCQOPTIONS
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| 1. |
Q: Established brands can wield tremendous power in emerging markets because |
| A. | a conglomerate with a reputation for quality products and services can use its group name to enter new businesses. |
| B. | they have much political nexus and strong man power |
| C. | they have excess of money and customers |
| D. | they have greater incentive to damage brand quality in any one business |
| E. | None of these |
| Answer» B. they have much political nexus and strong man power | |