MCQOPTIONS
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| 1. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how and from whom topurchase goods and services. |
| A. | Packaging |
| B. | Consumer behavior |
| C. | Segmentation. |
| D. | none |
| Answer» C. Segmentation. | |