

MCQOPTIONS
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1. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics. |
A. | Market segmentation |
B. | Positioning |
C. | Target marketing |
D. | Direct marketing. |
Answer» B. Positioning | |