MCQOPTIONS
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| 1. |
In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing. |
| A. | Mixed-media approaches |
| B. | Recency planning |
| C. | Pulsing |
| D. | Value added packages |
| Answer» E. | |