In each of the sentences given below a word is in quotion marks. Below it four choices are given. Pick up the one which is most nearly the same in meaning as the word in quotion marks and can replaces it without altering the meaning of the sentence.Even though singing of ballads is no longer "lucrative" the Bhopas of Rajasthan continue to sing them in order to cherish the memory of their royal warriors.

• A. tempting
• B. attractive
• C. profitable
• D. honourable