If there is low involvement and the product/market is established then – McqOptions

MCQOPTIONS

1.	If there is low involvement and the product/market is established then sales promotions should be used for:
A.	loyals to reward and increase usage
B.	loyals to increase loyalty
C.	loyals to encourage trial
D.	all to block out the competition
Answer» B. loyals to increase loyalty

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