If Honda uses its company name to cover such different products as it – McqOptions

MCQOPTIONS

1.	If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
A.	new brand strategy
B.	line extension strategy
C.	multiband strategy
D.	brand extension strategy
Answer» E.

Discussion

No Comment Found

Related MCQs

<p> The Coase theorem states that ?</p>
<p> When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?</p>
<p> Today advertising captures about ________ percent of total promotion spending?</p>
<p> Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?</p>
<p> A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?</p>
<p> A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?</p>
<p> According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?</p>
<p> According to Engel’s law as income rises ?</p>
<p> In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?</p>
<p> Rolls Royce uses which of the following distribution formats ?</p>