

MCQOPTIONS
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1. |
Identify the incorrect statement about multiple channels: |
A. | Internet banking is an example of low-cost channel that is offered by banks |
B. | Customers usually use only one channel for all transactions even if multiple channels are offered |
C. | Service sensitive customers prefer the full-service channels |
D. | Economic considerations should not be the only criteria for deciding what combination of channels to be used |
Answer» C. Service sensitive customers prefer the full-service channels | |