(i) The value of a particular myth resides not in the myth itself, but in its alignment with society's incipient identity desires.(ii) Iconic brands function like cultural activists, encouraging people to think differently about themselves.(iii) The most powerful iconic brands are prescient, addressing the leading edges of cultural change.(iv) Rather, their myths prod people to reconsider accepted ideas about themselves.(v) These brands do not simply evoke benefits, personalities or emotions.

(i) The value of a particular myth resides not in the myth itself, but

1.	(i) The value of a particular myth resides not in the myth itself, but in its alignment with society's incipient identity desires. (ii) Iconic brands function like cultural activists, encouraging people to think differently about themselves. (iii) The most powerful iconic brands are prescient, addressing the leading edges of cultural change. (iv) Rather, their myths prod people to reconsider accepted ideas about themselves. (v) These brands do not simply evoke benefits, personalities or emotions.
A.	(ii) (iii) (v) (iv) (i)
B.	(ii) (iv) (v) (iii) (i)
C.	(i) (iv) (iii) (ii) (v)
D.	(i) (v) (ii) (iii) (iv)
Answer» B. (ii) (iv) (v) (iii) (i)

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