Because pictures of products, either in print or on the Internet, can differ from the actual appearance of a piece of jewelry, Priceless Treasures’ customers are sometimes surprised by items they have purchased. To reduce customer dissatisfaction, the firm’s customer service representatives call customers to answer any questions they have, confirm their satisfaction with the purchase, and communicate the firm’s refund/return policies. With this effort, the firm is seeking to influence the consumers’ purchase decision process by

• A. stimulating customers to recognize a need ofwhich they were previously unaware
• B. facilitating an information search by providingnew information
• C. reducing cognitive dissonance through thereassurance of personal contact-
• D. influencing alternative assessment byemphasizing the value of the purchased item