A value proposition is the full _______ of a _______ - the full mix of – McqOptions

MCQOPTIONS

1.	A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned.
A.	package, product
B.	positioning, brand
C.	positioning, retailer
D.	package, retailer
Answer» B. positioning, brand

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