MCQOPTIONS
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| 1. |
A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ? |
| A. | loyalty and perseverance |
| B. | spot selling and old product rejuvenation |
| C. | high sales performance and encourage capturing new accounts |
| D. | high pressure situations and competitive reaction |
| Answer» D. high pressure situations and competitive reaction | |