A company is in the ________ stage of the new product development pro – McqOptions

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1.	A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A.	product development
B.	commercialization
C.	marketing strategy
D.	business analysis
Answer» B. commercialization

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