MCQOPTIONS
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| 1. |
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ? |
| A. | product development |
| B. | commercialization |
| C. | marketing strategy |
| D. | business analysis |
| Answer» B. commercialization | |