Explain briefly the following sales promotion techniques:
1. Rebate
2. Discount coupons
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Explain briefly the following sales promotion techniques:
1. Rebate
2. Discount coupons
Explain briefly the following sales promotion techniques:
1. Rebate
2. Discount coupons
1. Rebate :
In order to increase sales, many producers introduce price-off offer to the customers. Under this, the product is offered at a price lower than the normal price. For example: During off season (winter), coolers, refrigerators may be offered at 20% to 30% discount.
2. Discount coupons :
A discount coupon is a certificate that entitles its holder a specified saving on the purchase of a specified product. Coupons may be issued by the manufacture either directly by mail or through sales force or through dealers.